Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

by Brian Goodall
     
 

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is

Overview

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Editorial Reviews

From the Publisher
'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice...Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE

Product Details

ISBN-13:
9781135083380
Publisher:
Taylor & Francis
Publication date:
04/02/2013
Series:
Routledge Library Editions: Tourism
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
264
File size:
4 MB

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