Marketing Interior Design, Second Edition

Overview

In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: 

  • Figuring out what to charge and...
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Overview

In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: 

  • Figuring out what to charge and finding the confidence to demand that price
  • Writing your business statement
  • Branding your business, including designing promotional materials
  • Finding leads and taking advantage of them through networking
  • Landing jobs and learning how to handle the interview process
  • Protecting yourself with contracts
  • Taking full advantage of social media platforms
  • Bidding for and negotiating projects in a post-recession climate  

Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!

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Product Details

  • ISBN-13: 9781621532545
  • Publisher: Skyhorse Publishing
  • Publication date: 4/1/2013
  • Edition number: 2
  • Pages: 224
  • Sales rank: 387,425
  • Product dimensions: 8.70 (w) x 5.90 (h) x 0.80 (d)

Meet the Author

Lloyd Princeton is a sought-after consultant and motivational speaker specializing in the business side of interior design, architecture, and landscape design. He is founder and principal of Design Management Company, a consulting firm that helps design professionals increase revenue, gain media exposure, and develop their businesses, and of iMatchDesigners, a referral service that matches home, business, and property owners with the most talented architects, interior designers, and landscape designers worldwide. Lloyd has worked with such respected trade associations as the American Society of Interior Designers and American Institute of Architects, international manufacturers including Kravet, Ralph Lauren, and Kohler, and numerous design centers and individual showrooms throughout North America and the United Kingdom. He lives in Los Angeles and New York City.
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