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If we look at marketing today, there appears to be two ends of the spectrum, one is the marketing that is taught in business school MBA programs...
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If we look at marketing today, there appears to be two ends of the spectrum, one is the marketing that is taught in business school MBA programs that focuses on the conventional 4P's of marketing ( Product, Price, Place, Promotion ) and at the other end we have marketing for sales folks, but what about all us other folks?
Simple example, could finding a job actually be related to marketing? Sure, when you send out resumes you are doing direct marketing, when you network with people, you are network marketing, when you call people directly, you are telemarketing. Its always marketing! The question is how effective is your marketing?
Now its your turn to learn from one of the world leaders when it comes to using marketing for everyday life situations. Marketing is King is about real world marketing, a commonsense, simple, easy to read book that finally unleashes the power of marketing to everyday people.