Marketing

Marketing

by J. Eliashberg
     
 

Product Details

ISBN-13:
9780444889577
Publisher:
Elsevier Science & Technology Books
Publication date:
01/28/1993
Series:
Handbook in Operations Research and Management Science Series, #5
Pages:
895
Product dimensions:
6.72(w) x 9.66(h) x 1.75(d)

Table of Contents

Preface
Ch. 1Mathematical Marketing Models: Some Historical Perspectives and Future Projections3
Ch. 2Explanatory and Predictive Models of Consumer Behavior27
Ch. 3Mathematical Models of Group Choice and Negotiations83
Ch. 4Competitive Marketing Strategies: Game-Theoretic Models143
Ch. 5Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature193
Ch. 6Market-Share Models259
Ch. 7Pretest Market Forecasting315
Ch. 8New-Product Diffusion Models349
Ch. 9Econometric and Time-Series Market Response Models409
Ch. 10Conjoint Analysis with Product-Positioning Applications467
Ch. 11Pricing Models in Marketing517
Ch. 12Sales Promotion Models553
Ch. 13Salesforce Compensation: A Review of MS/OR Advances611
Ch. 14Salesforce Operations653
Ch. 15Marketing-Mix Models697
Ch. 16Marketing Decision Models: From Linear Programs to Knowledge-based Systems733
Ch. 17Marketing Strategy Models773
Ch. 18Marketing-Production Joint Decision-Making827
Subject Index881
Contents of Previous Volumes893

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