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Table of Contents

Ch. 1 Mathematical Marketing Models: Some Historical Perspectives and Future Projections 3
Ch. 2 Explanatory and Predictive Models of Consumer Behavior 27
Ch. 3 Mathematical Models of Group Choice and Negotiations 83
Ch. 4 Competitive Marketing Strategies: Game-Theoretic Models 143
Ch. 5 Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature 193
Ch. 6 Market-Share Models 259
Ch. 7 Pretest Market Forecasting 315
Ch. 8 New-Product Diffusion Models 349
Ch. 9 Econometric and Time-Series Market Response Models 409
Ch. 10 Conjoint Analysis with Product-Positioning Applications 467
Ch. 11 Pricing Models in Marketing 517
Ch. 12 Sales Promotion Models 553
Ch. 13 Salesforce Compensation: A Review of MS/OR Advances 611
Ch. 14 Salesforce Operations 653
Ch. 15 Marketing-Mix Models 697
Ch. 16 Marketing Decision Models: From Linear Programs to Knowledge-based Systems 733
Ch. 17 Marketing Strategy Models 773
Ch. 18 Marketing-Production Joint Decision-Making 827
Subject Index 881
Contents of Previous Volumes 893
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