Marketing: Marketing in the 21st Century / Edition 10

Marketing: Marketing in the 21st Century / Edition 10

by Joel R. Evans, Barry Berman
     
 

ISBN-10: 0759393257

ISBN-13: 9780759393257

Pub. Date: 08/15/2006

Publisher: Cengage Learning

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print

Overview

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Product Details

ISBN-13:
9780759393257
Publisher:
Cengage Learning
Publication date:
08/15/2006
Edition description:
Older Edition
Pages:
680
Product dimensions:
8.60(w) x 10.80(h) x 1.30(d)

Table of Contents

Part 1: An Introduction to Marketing in the 21st Century 1: Marketing Today 2: The Environment in Which Marketing Operates 3: Developing and Enacting Strategic Marketing Plans 4: Information for Marketing Decisions Part 2: Broadening the Scope of Marketing 5: Societal, Ethical, and Consumer Issues 6: Global Aspects of Marketing 7: Marketing and the Internet Part 3: Consumer Analysis: Understanding and Responding to Diversity in the Marketplace 8: Final Consumers 9: Organizational Consumers 10: Developing a Target Market Strategy Part 4: Product Planning 11: Basic Concepts in Product Planning 12: Goods Versus Services Planning 13: Conceiving, Developing, and Managing Products Part 5: Distribution Planning 14: Value Chain Management and Logistics 15: Wholesaling 16: Retailing Part 6: Promotion Planning 17: Integrated Marketing Communications 18: Advertising and Public Relations 19: Personal Selling and Sales Promotion Part 7: Price Planning 20: Considerations in Price Planning 21: Developing and Applying a Pricing Strategy Part 8: Marketing Management 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan Appendixes A: Careers in Marketing B: Marketing Mathematics C: Computer-Based Marketing Exercises D: Glossary

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