Marketing: Marketing in the 21st Century / Edition 10

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Overview

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

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Product Details

  • ISBN-13: 9780759393257
  • Publisher: Cengage Learning
  • Publication date: 8/15/2006
  • Edition description: Older Edition
  • Edition number: 10
  • Pages: 680
  • Product dimensions: 8.60 (w) x 10.80 (h) x 1.30 (d)

Meet the Author

Joel R. Evans, Ph.D., is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. Before joining Hofstra, he worked for a Fortune 500 firm, owned a business, and taught at Baruch College and New York University. Dr. Evans is author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received three Dean's Awards and the School of Business Faculty Distinguished Service Award. Dr. Evans has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Joel R. Evans and Barry Berman (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.

Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He also serves as the Director of Hofstra University's Executive Master of Business Administration program. Dr. Berman is the author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received two Dean's Awards. Dr. Berman has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Barry Berman and Joel R. Evans (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.

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Table of Contents

Part 1: An Introduction to Marketing in the 21st Century 1: Marketing Today 2: The Environment in Which Marketing Operates 3: Developing and Enacting Strategic Marketing Plans 4: Information for Marketing Decisions Part 2: Broadening the Scope of Marketing 5: Societal, Ethical, and Consumer Issues 6: Global Aspects of Marketing 7: Marketing and the Internet Part 3: Consumer Analysis: Understanding and Responding to Diversity in the Marketplace 8: Final Consumers 9: Organizational Consumers 10: Developing a Target Market Strategy Part 4: Product Planning 11: Basic Concepts in Product Planning 12: Goods Versus Services Planning 13: Conceiving, Developing, and Managing Products Part 5: Distribution Planning 14: Value Chain Management and Logistics 15: Wholesaling 16: Retailing Part 6: Promotion Planning 17: Integrated Marketing Communications 18: Advertising and Public Relations 19: Personal Selling and Sales Promotion Part 7: Price Planning 20: Considerations in Price Planning 21: Developing and Applying a Pricing Strategy Part 8: Marketing Management 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan Appendixes A: Careers in Marketing B: Marketing Mathematics C: Computer-Based Marketing Exercises D: Glossary

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