Marketing Kit for Dummies [NOOK Book]

Overview

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Marketing Kit for Dummies

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Overview

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Product Details

  • ISBN-13: 9780470478219
  • Publisher: Wiley
  • Publication date: 1/27/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 384
  • Sales rank: 1,308,304
  • File size: 3 MB

Meet the Author

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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Table of Contents

Introduction.

Part I: Tools for Designing Great Marketing Programs.

Chapter 1: Boosting Your Business with Great Marketing.

Chapter 2: Crafting a Breakthrough Marketing Plan.

Chapter 3: Cutting Costs and Boosting Impact.

Part II: Advertising Management and Design.

Chapter 4: Planning and Budgeting Ad Campaigns.

Chapter 5: Shortcuts to Great Ads.

Part III: Power Alternatives to Advertising.

Chapter 6: Branding with Business Cards, Letterhead, and More.

Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets.

Chapter 8: Planning Coupons and Other Sales Promotions.

Chapter 9: Spreading the Word with Newsletters.

Chapter 10: Taking Advantage of Publicity.

Part IV: Honing Your Marketing Skills.

Chapter 11: The Customer Research Workshop.

Chapter 12: The Creativity Workshop.

Chapter 13: Writing Well for Marketing and Sales.

Part V: Sales and Service Success.

Chapter 14: Mastering the Sales Process.

Chapter 15: Closing the Sale.

Chapter 16: The Sales Success Workshop.

Part VI: The Part of Tens.

Chapter 17: Ten Great Marketing Strategies.

Chapter 18: Ten Ways to Make Marketing Pay.

Chapter 19: Ten Ways to Market on the Web.

Appendix: About the CD.

Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 23, 2004

    Excellent for the Pragmatic Novice

    Being new to marketing, it comes as no surprise to users of the 'Dummies' Series that I would turned to it, but not initially. I skimmed through it for about a half hour at B&N and along with other books and found it to be what I need as a novice . From this book you gain the concepts without the theories. A very practical book I recommend for any novice or small business owner who has limited resources for other solutions (i.e. hiring a marketing company or marketing director).

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