Marketing Kit for Dummies

Marketing Kit for Dummies

by Alexander Hiam
     
 

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This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.

Overview

This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.

Product Details

ISBN-13:
9780764552380
Publisher:
Wiley
Publication date:
05/30/2000
Series:
For Dummies Series
Edition description:
Older Edition
Pages:
384
Product dimensions:
7.44(w) x 9.25(h) x 0.93(d)

Meet the Author

Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. His books include Marketing For Dummies, Portable MBA in Marketing, and The Vest-Pocket Marketer.

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