- Shopping Bag ( 0 items )
From the Publisher"Like all the best teachers, this book inspires you to do your ownthinking.... I found it enlightening and liberating." (FinancialTimes, August 2010)
"...a short but inspiring book which will give every businessperson pause for thought and some good ideas."(TheBookBag.co.uk, August 2010)
"...fits four decades' worth of guitar solos and weed smokinginto the context of recent American marketing." (TheGuardian.co.uk, September 2010)
"...there's certainly much to be taken away from this book."(Business Life, October 2010)
"...a well-written and sprightly little book...they may just beon to something." (Management Today, Octobe 2010)
"...offers advice to marketing executives across a broader rangeof industries." (Director, October 2010)
‘Sex, drugs, rock ‘n roll and ground-breaking marketingcommunications, what more could you ask?’ (Marketing.ie, April 2011).