Marketing Long-Term and Senior Care Services by William Winston | 9780866562898 | Hardcover | Barnes & Noble
Marketing Long-Term and Senior Care Services

Marketing Long-Term and Senior Care Services

by William Winston
     
 

ISBN-10: 0866562893

ISBN-13: 9780866562898

Pub. Date: 01/28/1984

Publisher: Taylor & Francis

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Overview

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Product Details

ISBN-13:
9780866562898
Publisher:
Taylor & Francis
Publication date:
01/28/1984
Series:
Health Marketing Quarterly Series
Pages:
128
Product dimensions:
15.20(w) x 21.80(h) x 1.40(d)

Table of Contents

Contents
Preface

  • Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
  • Marketing Long Term and Senior Care Services
  • Marketing Services for Seniors
  • Increasing Competition Will Expand the Healthcare Marketer’s Role
  • The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
  • Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
  • Challenges in Marketing Mental Health Senior Services
  • Skilled Nursing Facility Marketing: A Better Piece of Pie
  • Control of the Marketing Effort in Health Care Organizations
  • Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important

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