Marketing Machismo: Schwarzenegger's Raw Deal

Marketing Machismo: Schwarzenegger's Raw Deal

by Robert Cettl
     
 

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After brief scenes in Conan the Barbarian, it was to be Arnold Schwarzenegger's first major sex scene in a feature film but star and producer argued. It ended as a fight in a gay strip-club around near-naked transvestite dancers.

Following the hits Conan the Barbarian and Commando, Austrian muscle-man Arnold Schwarzenegger was a bankable American box-office

Overview

After brief scenes in Conan the Barbarian, it was to be Arnold Schwarzenegger's first major sex scene in a feature film but star and producer argued. It ended as a fight in a gay strip-club around near-naked transvestite dancers.

Following the hits Conan the Barbarian and Commando, Austrian muscle-man Arnold Schwarzenegger was a bankable American box-office superstar. However, he was still under contract to veteran producer Dino De Laurentiis for one more film. The producer chose a generic gangster script, much to the star's dismay. Indeed, Schwarzenegger did not want to do the film, in the end obliging solely to fulfill his contractual obligations. But the producer wanted something more: he wanted the star to be a bona fide American icon... and a sex symbol.

To achieve this intended sex symbol status, the producer intended a sustained sex scene between his new star and the leading lady. Schwarzenegger, however, refused. Here, he drew the line: no sex scene! But De Laurentiis insisted - while Schwarzenegger was under contract, he would do what he was told.

For the first time, this comprehensively researched book takes you behind the scenes of the least-known Arnold Schwarzenegger release - Raw Deal - and the tumultuous battle over what Dino De Laurentiis intended as Arnold Schwarzenegger's first major sex scene.

Product Details

ISBN-13:
9781502565013
Publisher:
CreateSpace Publishing
Publication date:
09/30/2014
Pages:
26
Product dimensions:
6.00(w) x 9.00(h) x 0.05(d)

Meet the Author

Robert Cettl is a former SAR Research Fellow at Australia's National Film & Sound Archive. His scholarly film non-fiction has been published in the USA by McFarland & Co. Inc. and Bloomsbury Academic, and has been collected by the National Libraries of China, Australia and the US Library of Congress.

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