Kofi Q. Dadzie, Associate Professor of Marketing, and President Elect, International Academy of African Business and Development, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA
'Africa thus presents a new context within which to explore and appreciate the encouraging paradoxes in marketing thought, and thus sets the new agenda for a new thinking in various spheres of marketing principles and practices. This book is intended to complement present textbooks based on, and written for developed economies. It is designed to fill the need for compact treatment of major aspects of marketing management and practices based on sub-Saharan African economies. The book contains current issues of fundamental principles designed for students, researchers and practitioners of marketing in Africa.'
Professor Nana Owusu-Frimpong, Professor of Marketing, London Metropolitan University, UK