Marketing Management: Strategy, Planning, and Implementation by Benson P. Shapiro, Robert J. Dolan, John Quelch |, Hardcover | Barnes & Noble
Marketing Management: Principles, Analysis, and Applications

Marketing Management: Principles, Analysis, and Applications

by Benson P. Shapiro, Robert J. Dolan, John Quelch
     
 

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Product Details

ISBN-13:
9780256031539
Publisher:
McGraw-Hill Higher Education
Publication date:
02/28/1985
Series:
Irwin Series in Marketing

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