BN.com Gift Guide

Marketing Management: Text and Cases / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (6) from $1.99   
  • Used (6) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(21942)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
1993-01-30 Hardcover Very Good 848 p. Contains: Illustrations.

Ships from: Sparks, NV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2014

Feedback rating:

(1814)

Condition: Acceptable
Textbook– Sound copy, mild reading wear. May or may not have untested CD or Infotrac. May contain highlighting, underlining or writing in text. No international shipping.

Ships from: Hillsboro, OR

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$24.20
Seller since 2010

Feedback rating:

(79)

Condition: Good
Good Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. *****PLEASE ... NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Dunfermline, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
$30.01
Seller since 2014

Feedback rating:

(310)

Condition: Good
Possible retired library copy, some have markings or writing. May or may not include accessories such as CD or access codes.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$77.55
Seller since 2005

Feedback rating:

(49496)

Condition: Very Good
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ... code or dust jacket. Read more Show Less

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$78.55
Seller since 2010

Feedback rating:

(6)

Condition: Very Good
Very good 1 volume, please be aware of language, air mail shipment from Germany within 2-6 weeks, we deliver to any country-please ask us to enable delivery to your country! ... *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Berlin, Germany

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

MARKETING MANAGEMENT is the end-result of more than four years of course design,case construction,revision,and teaching of the first year marketing course at the Harvard Business School. It is primarily a Harvard case book with short,well-written text material leading into each case section. The first half of the book looks at the 4 P's,and the second half looks at implementing and executing the marketing process. This text represents a new generation of the previous Bonoma & Kosnik book.
Read More Show Less

Product Details

  • ISBN-13: 9780256109559
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/28/1993
  • Series: Series in Marketing
  • Edition number: 1
  • Pages: 864
  • Product dimensions: 8.28 (w) x 10.22 (h) x 1.48 (d)

Table of Contents

Overview 1
An Introduction to Cases 3
An Introduction to Marketing 5
Basic Quantitative Analysis for Marketing 14
Pt. 1 The Marketing Mix 23
Introduction
The Marketing Mix 25
Hurricane Island Outward Bound School 32
Dominion Motors & Controls, Ltd 44
MEM Company, Inc. 50
Communications Policy
Communications Policy 65
A Mass Communications
Sunkist Growers Inc. 78
Reebok International Ltd 92
The Massachusetts Lottery 111
British Airways 118
B Personal Selling
Waters Chromatography Division: U.S. Field Sales (A) 137
MCI Telecommunications Corporation: Vnet (A) 151
Petite Playthings, Inc. 1984 (A) 165
Pricing Policy
Pricing Policy 169
Computron, Inc. 177
Cumberland Metal Industries: Engineered Products Division, 1980 180
Federated Industries (A) 190
Hartmann Luggage Company: Price Promotion Policy 199
Workbench Pricing Strategy 217
Product Policy
Product Policy 237
Suzuki Samurai 245
Ford Motor Company: The Product Warranty Program (A) 267
The Black & Decker Corporation Household Products Group: Brand Transition 280
Procter & Gamble: Lenor 291
Chipman-Union, Inc.: Odor-Eaters Socks 304
Distribution Policy
Distribution Policy 315
Lotus Development Corporation 322
Kraft Foodservice 335
Murrayhill, Inc. 345
U.S. Pioneer Electronics Corporation 356
Pizza Hut, Inc. 376
Pt. 2 The Marketing Process 389
Marketing Research
Marketing Research 391
Xerox Corporation: The Customer Satisfaction Program 408
Boston Fights Drugs (A) 426
Archdiocese of New York 446
Chemical Bank: The Pronto System 465
Marketing Strategy Formulation
Marketing Strategy Formulation 485
Note on the Motorcycle Industry - 1975 504
Deere & Company: Industrial Equipment Operations 521
Sealed Air Corporation 535
Sealed Air Corporation: Marketing Impacts of Eliminating CFCs 547
Microsoft Introduction: The Introduction of Microsoft Works 559
CIGNA Worldwide 573
Marketing Planning
Marketing Planning 591
Perkin-Elmer: Data Systems Group 605
Scandinavian Airlines Systems SAS (A) 618
Titanium Industries, Inc.: Titanium Fabrications Division (A) 640
Chesebrough-Pond's Inc.: Vaseline Petroleum Jelly 650
Marketing Organization and Implementation
Marketing Organization and Implementation 671
General Foods Corporation: The Product Management System 679
Regency Facsimile, Inc. 692
IBM Innovations: Introduction of the PS/2 703
Black & Decker Corporation: Spacemaker Plus Coffee Maker: (A) 719
Rossin, Greenberg, Seronick & Hill, Inc. (A) 728
Conclusion 731
Marketing Strategy - An Overview 733
IDS Financial Services 752
Lifespan, Inc.: Abbott Northwestern Hospital 766
Loctite Corporation: Industrial Products Group 780
Appendixes 795
Legal Restrictions on Marketing Management 797
Glossary of Marketing Terms 811
Index 833
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)