Marketing Management: A Strategic, Decision-Making Approach (W/Gamar Software) / Edition 4

Marketing Management: A Strategic, Decision-Making Approach (W/Gamar Software) / Edition 4

by Jr. Boyd, Orville C. Walker, Harper W. Boyd, Orville Walker
     
 

ISBN-10: 0072472952

ISBN-13: 9780072472950

Pub. Date: 04/15/2001

Publisher: McGraw-Hill Companies, The

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.  See more details below

Overview

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

Product Details

ISBN-13:
9780072472950
Publisher:
McGraw-Hill Companies, The
Publication date:
04/15/2001
Edition description:
Older Edition
Pages:
576
Product dimensions:
8.00(w) x 9.90(h) x 0.90(d)

Table of Contents

Section 1: The Role of Marketing in Developing Successful Business StrategiesChapter 1 The Marketing Management Process Produces Successful Marketing Decisions Chapter 2 Market-Oriented Perspectives Underlie Successful Corporate and Business Strategies Section 2: Market Opportunity Analysis Chapter 3 Environmental Analysis Identifies Attractive Markets Chapter 4 Industry Analysis and Competitive Advantage: Setting the Stage for Marketing Success Chapter 5 Understanding Consumer Buying Behavior Provides the Foundations for Marketing Decisions Chapter 6 Understanding Organizational Markets and Buying Behavior Provides the Foundation for Marketing Decisions Chapter 7 Developing and Synthesizing Market Knowledge: Market Research and Forecasting Chapter 8 Market Segmentation and Target Marketing: Clear Market Focus Leads to Marketing Breakthroughs Chapter 9 Differentiated Positioning Lays the Foundation for Winning Marketing Strategies (and more...)

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