Marketing Management: Cases for Creative Problem Solving / Edition 1

Marketing Management: Cases for Creative Problem Solving / Edition 1

by Laurence Weinstein, Madan Annavarjula
     
 

ISBN-10: 0324027370

ISBN-13: 9780324027372

Pub. Date: 04/11/2000

Publisher: Cengage Learning

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit

Overview

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

Product Details

ISBN-13:
9780324027372
Publisher:
Cengage Learning
Publication date:
04/11/2000
Series:
General Business and Business Education Series
Edition description:
New Edition
Pages:
192
Product dimensions:
7.90(w) x 9.90(h) x 0.50(d)

Table of Contents

Overview of Marketing, Business Ethics
1(12)
Technically Mediated Instruction
3(4)
The Young Account Executive
7(6)
Market Positioning and Segmentation
13(18)
Breakfast in Europe
15(4)
The Otis Museum of Cincinnati
19(6)
The Polaris Cafe: Attracting and Retaining a Loyal Customer Base
25(6)
International Marketing
31(22)
Tesco, plc.
33(10)
Private Label Marketing: An International Marketing Dilemma
43(10)
Marketing Research
53(26)
The Lady Remington Shaver
55(8)
West Coast Family Planning
63(7)
Park City Primary Care Center, Inc.
70(4)
The Race Is on for the Replacement Meal Market
74(5)
Branding, New Product Development, and Packaging
79(16)
The Ski Hugger®: Establishing a New Product
81(6)
Baby-on-the-Go™
87(4)
Stew Leonard's Dairy A: Does Downsizing the Packaging Make Sense?
91(4)
Pricing and Distribution
95(16)
The Susan Samet Case: What Price Art?
97(8)
The Devaney Paper Company: A Distribution Dilemma
105(6)
Promotion
111(28)
The SlideMakers Company: Struggling to Stay Alive
113(6)
The Arbor Fabrication and Manufacturing Company
119(7)
Procter & Gamble's "Cheery Monsters"
126(9)
Sherwin-Williams' Advanced Superpaint: Too "Super" for Its Own Good?
135(4)
Marketing Strategy and Planning
139(22)
Moreau, USA
141(4)
Argone-Phelps: Who Will Win the Battle...and the War?
145(5)
Stew Leonard's Dairy B: The Move to Organic Milk---Are the Risks Worth It?
150(11)
Internet Marketing and Ecommerce
161
Provincetown.com: Does Anyone Know We're Here?
163
Innovative Therapists International
171

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