Marketing Management: Text and Cases

Marketing Management: Text and Cases

by Michael R. Czinkota, Masaaki Kotabe, David Mercer
     
 

ISBN-10: 1557866945

ISBN-13: 9781557866943

Pub. Date: 02/28/1997

Publisher: Wiley, John & Sons, Incorporated

Product Details

ISBN-13:
9781557866943
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
02/28/1997
Edition description:
Older Edition
Pages:
659
Product dimensions:
7.84(w) x 9.49(h) x 1.71(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >