Marketing Management : An Asian Perspective / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Paperback)
  • All (7) from $1.99   
  • New (2) from $145.00   
  • Used (5) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$145.00
Seller since 2014

Feedback rating:

(135)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$145.00
Seller since 2014

Feedback rating:

(135)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
Read More Show Less

Product Details

  • ISBN-13: 9780130109804
  • Publisher: Pearson Education
  • Publication date: 11/19/1999
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 920
  • Product dimensions: 7.10 (w) x 9.26 (h) x 1.55 (d)

Table of Contents

PART I. UNDERSTANDING MARKETING MANAGEMENT.

1. Assessing Marketing's Critical Role In Organizational Performance.
2. Building Customer Satisfaction Through Quality, Service and Value.
3. Winning Markets Through Market-Oriented Strategic Planning.

PART II. ANALYZING MARKETING ORIENTATION.

4. Managing Marketing Information and Measuring Market Demand.
5. Scanning the Marketing Environment.
6. Analyzing Consumer Markets and Buying Behavior.
7. Analyzing Business Markets and Business Buying Behavior.
8. Analyzing Industries and Competitors.
9. Identifying Market Segments and Selecting Target Markets.

PART III. DEVELOPING MARKETING SYSTEMS.

10. Differentiating and Positioning the Market Offering.
11. Developing New Products.
12. Managing Life-Cycle Strategies.
13. Designing Market Strategies for Market Leaders, Challengers, Followers, and Nichers.
14. Designing and Managing Global Marketing Strategies.

PART IV. PLANNING, MARKETING, PROGRAMS.

15. Managing Service Businesses and Product Support Services.
16. Designing Pricing Strategies and Programs.
17. Selecting and Managing Marketing Channels.
18. Managing, Retailing, Wholesaling, and Market Logistics.
19. Designing and Managing Integrated Marketing Communications.
20. Managing Advertising, Sales Promotion, and Public Relations.
21. Managing the Sale Force.
22. Managing Direct and Online Marketing.

PART V. MANAGING THE MARKETING EFFORT.

23. Organizing, Implementing, Evaluating, and Controlling Marketing Activities.

Read More Show Less

Customer Reviews

Average Rating 3
( 9 )
Rating Distribution

5 Star

(2)

4 Star

(2)

3 Star

(2)

2 Star

(2)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted March 26, 2013

    Great text. Extremely useful for any type of marketing. A beginn

    Great text. Extremely useful for any type of marketing. A beginner will benefit from well explained concepts and it is an excellent review for experts.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2005

    Just the bible of Modern Marketing

    I was given this textbook as a gift, and I found this textbook to have all the answers I need in my position. Kotler gives every area of marketing its due to great detail. I always look at this textbook at least once to twice a week. I work at a Fortune 100 consumer product company and this book is my bible in any area I need an answer or idea.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 11, 2001

    this is for undergrads

    Not a very useful compamy profiles too much lecture not enough real life application.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2001

    Beware of Kotler's 'Definitions'

    This is a great book on contemporary marketing management. Kotler covers all of today's topics in depth with great examples, detail, and insight. The only problwm is that Kotler often uses his position as the pre-eminent marketing text writer to create some of his own definitions. His ideas are sound, but he puts his own perspective into many of his seemingly generic and well-acepted explanations and definitions. I would highly recommend this for advanced marketing or marketing management courses (undergrad or MBA).

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 4, 2012

    No text was provided for this review.

  • Anonymous

    Posted January 11, 2014

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)