Marketing Management: Text and Cases by Robert E Stevens, David L Loudon, Bruce Wrenn | | NOOK Book (eBook) | Barnes & Noble
Marketing Management: Text and Cases

Marketing Management: Text and Cases

by Robert E Stevens, David L Loudon, Bruce Wrenn
     
 

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Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies.

Overview

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to successfully promote any business, from waterparks to algae-harvesting.

Product Details

ISBN-13:
9781135184537
Publisher:
Taylor & Francis
Publication date:
11/12/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
392
File size:
5 MB

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