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A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public to address the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to get and keep clients. From the basics of professionalism, to must-have marketing tools, to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.
Section I: MARKETING YOURSELF TO AN EMPLOYER. Chapter 1. Marketing Yourself With a Resume. Chapter 2. Marketing Yourself in an Interview. Section II: MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS. Chapter 3. Marketing Attributes. Chapter 4. Skills at the Soul of Success. Chapter 5. The Only Marketing Tools You Really Need. Section III: MUSCLE MARKETING: REACHING, REBOOKING, AND REFERRALS. Chapter 6. Reaching Skills. Chapter 7. Reaching Tools. Chapter 8. Rebooking Skills and Tools. Chapter 9. Referral Skills and Tools. Conclusion. Glossary. Resources.
Posted August 6, 2007
To all CMT-LMT if you are getting ready to start a business, purchase this book first. Not only will it save you time but also $$$ this book is awesome! so much information! and great ideas. I told all my classmates to purchase the book that is how good it is!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.