Marketing Massage: From First Job to Dream Practice / Edition 2 by Monica Roseberry, Roseberry | | 9781418032142 | Paperback | Barnes & Noble
Marketing Massage: From First Job to Dream Practice / Edition 2

Marketing Massage: From First Job to Dream Practice / Edition 2

by Monica Roseberry, Roseberry
     
 

ISBN-10: 141803214X

ISBN-13: 9781418032142

Pub. Date: 12/04/2006

Publisher: Cengage Learning


A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to

Overview


A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

Product Details

ISBN-13:
9781418032142
Publisher:
Cengage Learning
Publication date:
12/04/2006
Edition description:
REV
Pages:
480
Sales rank:
1,072,665
Product dimensions:
7.30(w) x 9.10(h) x 0.90(d)

Related Subjects

Table of Contents


Section I: MARKETING YOURSELF TO AN EMPLOYER. Chapter 1. Marketing Yourself With a Resume. Chapter 2. Marketing Yourself in an Interview. Section II: MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS. Chapter 3. Marketing Attributes. Chapter 4. Skills at the Soul of Success. Chapter 5. The Only Marketing Tools You Really Need. Section III: MUSCLE MARKETING: REACHING, REBOOKING, AND REFERRALS. Chapter 6. Reaching Skills. Chapter 7. Reaching Tools. Chapter 8. Rebooking Skills and Tools. Chapter 9. Referral Skills and Tools. Conclusion. Glossary. Resources.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >