Marketing Massage: How to Build Your Dream Practice

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $2.30
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Paperback)
  • All (18) from $2.30   
  • New (2) from $34.26   
  • Used (16) from $2.30   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$34.26
Seller since 2014

Feedback rating:

(323)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$89.00
Seller since 2005

Feedback rating:

(163)

Condition: New
Albany, NY 2002 Trade paperback Illustrated. New. No dust jacket as issued. Gift Quality. Pristine. Brand New. Fast Arrival. Collectors item. Carefuly packaged & shipped in ... bubble wrap. 252 p. Contains: Illustrations. Audience: General/trade. Gift Quality. Pristine. Brand New. Fast Arrival. Collectors item. Carefuly packaged & shipped in bubble wrap. Read more Show Less

Ships from: Derby, CT

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Marketing Massage is designed for massage and bodywork students enrolled in a professional certification program. It is also an excellent resource for students and practitioners interested in building their practices, as well as for massage and bodywork associations for training and member support.

Read More Show Less

Product Details

  • ISBN-13: 9781562537463
  • Publisher: Cengage Learning
  • Publication date: 11/16/2001
  • Edition description: Older Edition
  • Pages: 252
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.50 (d)

Meet the Author

Monica Roseberry, MA, CMT, is a well-known speaker, educator, and international bestselling author, and has been a massage therapist in the San Francisco Bay Area since 1984. She has trained thousands of massage students and has lectured in Europe, Asia, and North America. Ms. Roseberry has written for numerous massage and spa journals, including Massage Magazine, Massage Therapy Journal, and Pulse, the journal for the International Spa Association. Monica is also the primary massage author for The Body Shop, International. She has served as an Item Writer for the National Certification Exam for Therapeutic Massage and Bodywork, and as the National Supervisor of Elections for the American Massage Therapy Association. She holds a Master of Arts in Kinesiology, and lives in Walnut Creek, California.
Read More Show Less

Table of Contents

Preface. Foreword. Author's Story. Purpose of Book. Who This Book is for. Structure of Book. How to use this book. Section One: Bare Bones Marketing. Chapter One: Bare Bones Marketing. What is Marketing? Common Denominators and Uncommon Sense of Successful Professionals. Chapter Two: Attributes at the Heart of Marketing. Desire to Serve - Selling Your Soul. Commitment to Succeed - Obstacle Management. Professionalism. Customer Service - Serving the Center of the Universe. Chapter Three: Skills at the Soul of Success. Reaching Out. Shaping Client Perception. Creating and Maintaining Trust. Demonstrating Value. Setting and Meeting Expectations. Chapter Four: the Only Marketing Tools You Really Need. Business Cards. Appointment Book. Address and Phone List. Phone and Answering Machine. Professional Introduction. Section 2: Beyond Bare Bones Marketing. the Three Rs of Marketing: Reaching, Rebooking, Referrals. Chapter Five: Reaching Skills. the Six Questions For Reaching New Clients. Why? Identifying Personal Mission and Goals. Who? Choosing Ideal Clients/Niche Markets. When? Finding the Window of Opportunity For Marketing. What? Creating the Right Marketing Message. Where? Selecting the Best Places to Market. How? Taking Action! Chapter Six: Reaching Tools - Intermediate. Next Level Business Cards. Bigger and Better Time Management Systems. the Phone as Your Friend. Gift Certificates. Brochures. Flyers. Chapter Seven: Reaching Tools - Advanced. Public Speaking. Public Relations. Promotional Events. Advertising. Websites. Chapter Eight: Mutual Marketing. the Six Questions for Reaching New Clients - Advanced. How to Get an Ongoing Supply of Personal Referrals from One Source. Five Levels of Mutual Marketing. Mutual Marketing Examples: Travel Agent, Golf Pro, Real Estate Agent. Chapter Nine: Booking the First Appointment. When Marketing Becomes Selling. Turning Prospects into Clients. You're Opening a Relationship, Not Closing a Sale. Preparing for Yes. Chapter Ten: Rebooking Skills. Understanding Client Expectations. Shaping Perception, Value and Trust During the 5 Moments of Decision. Before Arrival - Setting expectations, client education. Upon Arrival - Work environment and personal presentation. During Session - Meeting expectations. Balancing in-the-moment experience vs. results. Short-term gratification vs. long-term value. Conversation. Listening. Responding. Educating. Conversing. Silence. Music. Application Skills. Choice of technique/modality. Speed, pressure, time in each area, intention. Amount of touch - level and amount of sensation. Hands-on skills - beginnings, endings, transitions, Client Involvement - ROM, resistance, feedback. Pain and pleasure. After Session. Reviewing Expectations and Recreating Value. Last Impressions. Booking the Next Appointment. Once Gone - Handling Follow-ups, Rescheduling, Cancellations, Common Client Complaints that Prevent Rebooking. chapter Eleven: Rebooking Tools. Appointment Book. Business/Reminder Cards. One-Time Specials. Frequent Buyer Card. Client Files. Intake Forms. Policy Forms. Client Records. Insurance Reimbursement. In Touch Tools. Newsletters. Emails. Promotionals. chapter Twelve: Referral Skills. Why Do People Refer? Why Do People Not Refer? How to Get Ongoing Referrals. Knowing What You Want. Asking for What you Want. Making it Beneficial to Refer You. Identifying Sources of Referrals. Clients. Family, Friends, Acquaintances. Professional and Medical Referrals. Mutual Marketing Partners. Working for Someone Else. Tracking and Rewarding Referrals. Chapter Thirteen: Referral Tools. Business Cards. Gift Certificates. Coupons. Special Offers. Promotional Items. Tracking Guide. Chapter Fourteen: Putting Together A Game Plan. Chapter Fifteen: Mature Marketing. Why Keep Growing? Benefits for Yourself, Clients, Profession and World. How to Keep Growing. Make Mistakes, Please! Developing Self-Confidence. Improving Competence - Advanced skills, anatomy experts. Setting New Boundaries. Redefining Yourself. Getting Comfortable with Success. Appendix: Each Chapter Will Contain: SWBAT - Student Will Be Able to. Stories From Successful Practitioners, Inspirational Quotes, Illustrations or Cartoons. Written Exercise - for class discussion and/or homework.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 14, 2007

    This book saved my practice!

    This book picked my practice up off the ground and taught me what to do to get the results I wanted. I wish I had gotten it sooner! If you are thinking about going out on your own, or are not getting the results you desire, you will benefit from reading this book. It covers everything from what kind of person it takes to be a therapist, to all the tools you need for building a successful practice. It is loaded with ideas and examples. The best part is, at one point while reading the book, I had a question and decided to email the author. I wasn't sure if she would respond or not, but thought it was worth a try. She emailed me back a long note the next morning with all the answers I was looking for. What a valuable resource!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)