Marketing Metrics and Financial Performance

Marketing Metrics and Financial Performance

by Donald R. Lehmann, David J. Reibstein
     
 

Product Details

ISBN-13:
9780965711470
Publisher:
Marketing Science Institute
Publication date:
01/01/2006
Series:
Relevant Knowledge Series
Pages:
92

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >