Marketing (Study Guide) / Edition 11

Marketing (Study Guide) / Edition 11

by Michael J. Etzel, William J. Stanton, Bruce J. Walker
     
 

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ISBN-10: 007061038X

ISBN-13: 9780070610385

Pub. Date: 09/28/1996

Publisher: McGraw-Hill Higher Education

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples.

Overview

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.

Product Details

ISBN-13:
9780070610385
Publisher:
McGraw-Hill Higher Education
Publication date:
09/28/1996
Series:
McGraw-Hill Series in Marketing

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