Marketing: Real People, Real Choices (with Free Marketing Updates Access Code Card) / Edition 4by Michael R. Solomon
Pub. Date: 11/01/2002
Publisher: Prentice Hall
You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.
- Prentice Hall
- Publication date:
Table of ContentsI. MAKING MARKETING VALUE DECISIONS.
II. IDENTIFYING MARKETS AND UNDERSTANDING CUSTOMERS' NEEDS FOR VALUE.
III. CREATING THE VALUE OFFER.
IV. COMMUNICATING THE VALUE OFFER.
V. DELIVERING THE VALUE OFFER.
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