Marketing Modernism between the Two World Wars by Catherine J. Turner | 9781558493766 | Hardcover | Barnes & Noble
Marketing Modernism between the Two World Wars

Marketing Modernism between the Two World Wars

by Catherine J. Turner
     
 

ISBN-10: 155849376X

ISBN-13: 9781558493766

Pub. Date: 06/25/2003

Publisher: University of Massachusetts Press

Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which "highbrow" works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Ernest Hemingway, were promoted to a mainstream American readership by five publishers. B&w illustrations from

Overview

Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which "highbrow" works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Ernest Hemingway, were promoted to a mainstream American readership by five publishers. B&w illustrations from advertising campaigns are included. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781558493766
Publisher:
University of Massachusetts Press
Publication date:
06/25/2003
Series:
Studies in Print Culture and the History of the Book
Edition description:
New Edition
Pages:
288
Product dimensions:
6.40(w) x 9.30(h) x 1.10(d)

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