Marketing, Morality And The Natural Environment

Marketing, Morality And The Natural Environment

by Andrew Crane
     
 

Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees'… See more details below

Overview

Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take place in their organizations.

Product Details

ISBN-13:
9780415213820
Publisher:
Taylor & Francis
Publication date:
10/26/2000
Series:
Routledge Advances in Management and Business Studies Series
Pages:
220
Product dimensions:
5.50(w) x 8.50(h) x 0.63(d)

Table of Contents

1. Introduction

2. Marketing and morality: perspectives and issues

3. Exploring moral meaning in green marketing

4. Conventional companies

5. Social mission companies

6. Business - NGO collaboration

7. Green marketing and morality: evidence from three approaches

8. Amoralization, moralization, marketing and the natural environment

9. Conclusions

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