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Marketing, Morality and the Natural Environment
     

Marketing, Morality and the Natural Environment

by Andrew Crane
 
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Overview

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Product Details

ISBN-13:
9780415439619
Publisher:
Taylor & Francis
Publication date:
04/01/2007
Pages:
224
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

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