The Marketing Toolkit Series is designed to fine tune your business skills. Each book takes a step-by-step approach to key marketing tasks, such as public relations, running a successful marketing campaign and marketing on a budget. A free disk in the back of the book contains forms and charts designed to make the busy marketing manager's job easier. So if you want the answer to questions like: How can I do my own PR? What makes a succesful marketing campaign? How can I write the perfect advert? This is the series for you.