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Marketing on the Internet: A 7-Step Plan for Selling your Products, Services, and Image to Millions over the Information Superhighway
     

Marketing on the Internet: A 7-Step Plan for Selling your Products, Services, and Image to Millions over the Information Superhighway

by Jan Zimmerman
 

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Updated to reflect the rapid changes in the online marketing arena, these pages provide a proven 12-step plan and countless marketing resources and opportunities for anyone looking to increase sales of their product or service or start a new business on the Internet. Detailed case studies help explain and support the advice. Includes a companion Web site.

Overview

Updated to reflect the rapid changes in the online marketing arena, these pages provide a proven 12-step plan and countless marketing resources and opportunities for anyone looking to increase sales of their product or service or start a new business on the Internet. Detailed case studies help explain and support the advice. Includes a companion Web site.

Editorial Reviews

Booknews
Provides a simple seven-step plan for business owners, CEOs, and marketing managers looking to increase sales or start a new business on the Internet. After an overview of the Internet and the Web, chapters explain technological, business, financial, and legal aspects of creating and maintaining a Web site. This third edition is updated to reflect changes in online marketing, and offers expanded focus on the Web and emphasis on business-based decision making. Includes a glossary and a list of Internet resources. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781885068262
Publisher:
Maximum Press
Publication date:
08/15/1998
Edition description:
Third
Pages:
276
Product dimensions:
7.03(w) x 8.93(h) x 0.73(d)

Meet the Author

Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.

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