Marketing on the Internet: A 7-Step Plan for Selling Your Products, Services and Image to Millions over the Information Superhighway

Marketing on the Internet: A 7-Step Plan for Selling Your Products, Services and Image to Millions over the Information Superhighway

by Jan Zimmerman
     
 

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful…  See more details below

Overview

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

Product Details

ISBN-13:
9781885068491
Publication date:
01/28/2001
Edition description:
Older Edition
Pages:
482
Product dimensions:
7.01(w) x 8.95(h) x 1.06(d)

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