Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway

Overview

This popular book offers a proven 12-step plan for anyone who wants to create a new online business or increase sales of an existing business. Freshly updated, the second edition gives you the latest on hot topics like Java, multimedia, virtual reality, electronic money and much more. The simple language used throughout the book makes it easy for everyone to understand how to succeed on the Internet.
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Overview

This popular book offers a proven 12-step plan for anyone who wants to create a new online business or increase sales of an existing business. Freshly updated, the second edition gives you the latest on hot topics like Java, multimedia, virtual reality, electronic money and much more. The simple language used throughout the book makes it easy for everyone to understand how to succeed on the Internet.
Read More Show Less

Product Details

  • ISBN-13: 9781885068095
  • Publisher: Maximum Press
  • Publication date: 10/1/1996
  • Edition description: 2nd ed
  • Edition number: 2
  • Pages: 400
  • Product dimensions: 7.39 (w) x 9.23 (h) x 1.23 (d)

Table of Contents

Foreword
Introduction
Ch. 1 What Is the Internet and Why Should I Care? 1
Ch. 2 Online Marketing Basics 48
Ch. 3 Using the Online Services and BBS Networks 79
Ch. 4 Low-Cost Internet Promotion Tactics 106
Ch. 5 Building Your World Wide Web Kingdom - At Last! 182
Ch. 6 Using Multimedia on Your Web Site 218
Ch. 7 Exchanging Money on the Internet 239
Ch. 8 Internet Marketing Success Stories 266
Ch. 9 In Closing 296
App. A 306
App. B An HTML Primer 371
App. C Using the Included Software 393
About the Author 399
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