Marketing Online For Dummies

Overview

CD-ROM includes a directory of online marketing sources

Connect with your customers cheaply and effectively

Be a star in Cyberspace! Launch your mission online with these tips Growth on the Information Superhighway is out of this world. And, while your products and services may be terrific, think of all the potential business you'll miss if your clients can't find you. These no-nonsense tips will help you plan and create your Web site, build a ...

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Overview

CD-ROM includes a directory of online marketing sources

Connect with your customers cheaply and effectively

Be a star in Cyberspace! Launch your mission online with these tips Growth on the Information Superhighway is out of this world. And, while your products and services may be terrific, think of all the potential business you'll miss if your clients can't find you. These no-nonsense tips will help you plan and create your Web site, build a strong Internet presence, and land customers. all this on the bonus CD-ROM A trial version of Start Right Marketing WebTurbo 2.0, a free browser accelerator Bookmark Converter, freeware to convert or merge files 486 PC with Windows 3.1 or later or 68040 Macintosh with System 7.5; 8MB RAM; CD-ROM drive; Internet connection. See CD appendix for details and complete system requirements. Plus more leading Internet tools

Discover how to: Choose and register your domain name Save money by "rightsizing" your Web site Keep up with your industry and competition Help search engines find you online Attract customers using e-mail

Get smart!

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Editorial Reviews

Booknews
The latest in the series determined to open all aspects of modern life to the less intellectually motivated among us. Studded with icons pointing out shortcuts and insights, warnings of mistakes others have made, and technical stuff that might hurt the brain, explains such aspects as obtaining an appropriate domain name, creating a Web site, training coworkers to make a good impression, and other aspects of marketing online. The CD-ROM runs on either Macintosh or Windows; it contains software for accessing various Internet services and creating and publishing content on the Internet, and a list of useful Web sites. No bibliography. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780764503351
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/13/1998
  • Series: For Dummies Series
  • Edition description: BK&CD ROM
  • Edition number: 1
  • Pages: 342
  • Product dimensions: 7.45 (w) x 9.26 (h) x 1.01 (d)

Table of Contents

Introduction.

PART I: Getting Started with Online Marketing.

Chapter 1: The Online World.

Chapter 2: Finding Marketing Information Online.

Chapter 3: Effective Online Marketing.

PART II: Marketing on the World Wide Web.

Chapter 4: Mastering Your Domain.

Chapter 5: Creating a Basic Business Web Site.

Chapter 6: Marketing on Your Web Site.

Chapter 7: Getting the Most out of Your Web Site.

PART III: Marketing with Other Internet Services.

Chapter 8: Marketing with E-Mail and Listservs.

Chapter 9: Marketing with Internet Mailing Lists.

Chapter 10: Marketing with Newsgroups and Online Forums.

Chapter 11: The Future of Business Online.

PART IV: The Marketing Online For Dummies Internet Directory.

PART V: The Part of Tens.

Chapter 12: Ten Advantages of Online Marketing.

Chapter 13: Ten Disadvantages of Online Marketing.

Chapter 14: Ten Offline Marketing Resources.

PART VI: Appendix.

Appendix: About the CD-ROM.

Index.

IDG Books Worldwide, Inc., End-User License Agreement.

Installation Instructions.

Book Registration Information.

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