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Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services ...
Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to
Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies. And be sure to check out our companion volume, Selling Online For Dummies®, for more insight into the rapidly growing world of online commerce.
PART I: Getting Started with Online Marketing.
Chapter 1: The Online World.
Chapter 2: Finding Marketing Information Online.
Chapter 3: Effective Online Marketing.
PART II: Marketing on the World Wide Web.
Chapter 4: Mastering Your Domain.
Chapter 5: Creating a Basic Business Web Site.
Chapter 6: Marketing on Your Web Site.
Chapter 7: Getting the Most out of Your Web Site.
PART III: Marketing with Other Internet Services.
Chapter 8: Marketing with E-Mail and Listservs.
Chapter 9: Marketing with Internet Mailing Lists.
Chapter 10: Marketing with Newsgroups and Online Forums.
Chapter 11: The Future of Business Online.
PART IV: The Marketing Online For Dummies Internet Directory.
PART V: The Part of Tens.
Chapter 12: Ten Advantages of Online Marketing.
Chapter 13: Ten Disadvantages of Online Marketing.
Chapter 14: Ten Offline Marketing Resources.
PART VI: Appendix.
Appendix: About the CD-ROM.
IDG Books Worldwide, Inc., End-User License Agreement.
Book Registration Information.