Marketing Online For Dummies

Overview

More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web.

Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services ...

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Overview

More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web.

Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to

  • Create an online marketing strategy and match your customer base to the online community
  • Select the best ISP (Internet Service Provider) and "rightsize" your site to suit your own online business needs
  • Design exciting content to bring customers to your site again and again
  • Increase traffic and awareness with Internet mailing lists, Listservs, and the latest innovations in Push technology
  • Use Newsgroups and Online Forums to promote your online site

Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies. And be sure to check out our companion volume, Selling Online For Dummies®, for more insight into the rapidly growing world of online commerce.

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Editorial Reviews

Booknews
The latest in the series determined to open all aspects of modern life to the less intellectually motivated among us. Studded with icons pointing out shortcuts and insights, warnings of mistakes others have made, and technical stuff that might hurt the brain, explains such aspects as obtaining an appropriate domain name, creating a Web site, training coworkers to make a good impression, and other aspects of marketing online. The CD-ROM runs on either Macintosh or Windows; it contains software for accessing various Internet services and creating and publishing content on the Internet, and a list of useful Web sites. No bibliography. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780764503351
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/13/1998
  • Series: For Dummies Series
  • Edition description: BK&CD ROM
  • Edition number: 1
  • Pages: 342
  • Product dimensions: 7.45 (w) x 9.26 (h) x 1.01 (d)

Table of Contents

Introduction.

PART I: Getting Started with Online Marketing.

Chapter 1: The Online World.

Chapter 2: Finding Marketing Information Online.

Chapter 3: Effective Online Marketing.

PART II: Marketing on the World Wide Web.

Chapter 4: Mastering Your Domain.

Chapter 5: Creating a Basic Business Web Site.

Chapter 6: Marketing on Your Web Site.

Chapter 7: Getting the Most out of Your Web Site.

PART III: Marketing with Other Internet Services.

Chapter 8: Marketing with E-Mail and Listservs.

Chapter 9: Marketing with Internet Mailing Lists.

Chapter 10: Marketing with Newsgroups and Online Forums.

Chapter 11: The Future of Business Online.

PART IV: The Marketing Online For Dummies Internet Directory.

PART V: The Part of Tens.

Chapter 12: Ten Advantages of Online Marketing.

Chapter 13: Ten Disadvantages of Online Marketing.

Chapter 14: Ten Offline Marketing Resources.

PART VI: Appendix.

Appendix: About the CD-ROM.

Index.

IDG Books Worldwide, Inc., End-User License Agreement.

Installation Instructions.

Book Registration Information.

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