The Marketing Plan / Edition 3

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (10) from $1.99   
  • Used (10) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2006

Feedback rating:

(60180)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase ... benefits world literacy! Read more Show Less

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.39
Seller since 2009

Feedback rating:

(3638)

Condition: Good
01/04/2002 Paperback Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.

Ships from: Valley Cottage, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.39
Seller since 2009

Feedback rating:

(3638)

Condition: Good
01/04/2002 Paperback Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.

Ships from: Valley Cottage, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.99
Seller since 2005

Feedback rating:

(383)

Condition: Acceptable
2002 Paperback Fair 2002. (3rd ed. ) PAPER PEEL. An acceptable ex-library paperback with some library markings blacked out. Withdraw marks on end-pages. Paper peel inside ... front cover where library sticker was removed. Front hinge has been taped. Text pages are clean. Cover is laminated, with some lamination peeling off. Light cover wear. Booksavers receives donated books and recycles them in a variety of ways. Proceeds benefit the work of Mennonite Central Committee (MCC) in the U.S. and around the world. Read more Show Less

Ships from: Hagerstown, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$18.99
Seller since 2010

Feedback rating:

(77)

Condition: Very Good
Very Good Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is ... shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Dunfermline, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
$18.99
Seller since 2010

Feedback rating:

(15)

Condition: Good
2002 Paperback Good EXCELLENT value for money and ready for dispatch. Delivery usually within 2/3 days. Our reputation is built on our Speedy Delivery Service and our Customer ... Service Team. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Croydon, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$18.99
Seller since 2010

Feedback rating:

(77)

Condition: Acceptable
Acceptable Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. *****PLEASE ... NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Dunfermline, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
$19.09
Seller since 2010

Feedback rating:

(21)

Condition: Good
02/14/2002 Paperback Good **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! ... Buy with confidence! *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: London, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$34.57
Seller since 2014

Feedback rating:

(0)

Condition: Good
PAPERBACK Good 0749437480 UK BASED SELLER SHIPS OVERSEAS AIRMAIL ALWAYS *COVER MAY DIFFER TO ONE SHOWN*, shelf wear to cover, fep torn out, ex library book with usual markings. ... *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Doncaster, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$34.87
Seller since 2014

Feedback rating:

(0)

Condition: Very Good
PAPERBACK Very Good 0749437480 UK BASED SELLER SHIPS DAILY. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is ... necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Doncaster, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company's performance. This new edition clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.

Read More Show Less

Editorial Reviews

From the Publisher
"User-friendly and wholly understandable..this is a book which deals clearly with its subject matter and its refreshingly free from marketing jargon and buzz words." — The Chemical Engineer
Read More Show Less

Product Details

  • ISBN-13: 9780749437480
  • Publisher: Kogan Page, Ltd.
  • Publication date: 4/15/2002
  • Series: Professional Paperback Series
  • Edition description: 3rd ed.
  • Edition number: 3
  • Pages: 224
  • Product dimensions: 6.32 (w) x 9.16 (h) x 0.52 (d)

Meet the Author


John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

Read More Show Less

Table of Contents

Introduction 1
1 What is a marketing plan and why do you need one? 3
2 The structure of the plan 19
3 The groundwork - market intelligence 29
4 Historical data - collecting and analysing information about your own company and products 57
5 Situation analysis - strengths and weaknesses: how do you compare with the competition? 73
6 Marketing objectives - the aims of the plan 91
7 Marketing strategies, tactics and action plans 112
8 The distribution, advertising and promotion plans 131
9 Sales areas - different approaches for different markets 155
10 Budgets and income statements 173
11 Writing and communicating the marketing plan 191
Useful Web sites 209
Bibliography 212
Further reading 213
Index 214
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)