Marketing Plan Workbook

Marketing Plan Workbook

by John Westwood

Endorsed by the Sunday Times and the Institute of DirectorsSee more details below


Endorsed by the Sunday Times and the Institute of Directors

Product Details

Kogan Page, Ltd.
Publication date:
Sunday Times Business Enterprise Guide Series
Product dimensions:
6.68(w) x 9.62(h) x 0.79(d)

Meet the Author

John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

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