Marketing Plan Workbook

Marketing Plan Workbook

by John Westwood
     
 

Endorsed by the Sunday Times and the Institute of DirectorsSee more details below

Overview

Endorsed by the Sunday Times and the Institute of Directors

Product Details

ISBN-13:
9780749441784
Publisher:
Kogan Page, Ltd.
Publication date:
05/28/2005
Series:
Sunday Times Business Enterprise Guide Series
Pages:
256
Product dimensions:
6.68(w) x 9.62(h) x 0.79(d)

Meet the Author


John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

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