Chapter 1: What Is Marketing? And How Does It Connect to the Planning Process?
Chapter 2: Before You Begin - Forming a Marketing/Planning Team
Chapter 3: Developing a Mission and Vision - Why Exist?
Chapter 4: The Marketing Audit - Examing the Library's Environments
Chapter 5: Goals, Objectives, and Action Strategies - A Road Map to an Effective Future
Chapter 6: The Library's Products - Heart of the System
Chapter 7: The Price - What Does Each Product Cost?
Chapter 8: The Place - How to Connect the Customer with the Product
Chapter 9: Promotion - Last, but Not Least
Chapter 10: Evaluation - Two Approaches
Chapter 11: Present Success - And Designing a Preferred Future