Marketing Plans in a Week

Marketing Plans in a Week

by Ros Jay
     
 

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In just one week this guide aims to show you how to create the kind of marketing plan that will impress. It explains how to do the right research; set your marketing objectives; draw up a marketing strategy; put the plan together; and use your marketing plan.

Overview

In just one week this guide aims to show you how to create the kind of marketing plan that will impress. It explains how to do the right research; set your marketing objectives; draw up a marketing strategy; put the plan together; and use your marketing plan.

Product Details

ISBN-13:
9780340849576
Publisher:
Hodder General Publishing Division
Publication date:
03/28/2003
Series:
In a Week Series
Pages:
96
Product dimensions:
5.08(w) x 7.83(h) x 0.39(d)

Meet the Author

Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing.

John Sealey is a successful marketing consultant and leading business enhancement expert.

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