Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac) / Edition 3

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Overview

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.

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Product Details

  • ISBN-13: 9780324200447
  • Publisher: Cengage Learning
  • Publication date: 1/5/2004
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 640
  • Product dimensions: 8.80 (w) x 11.10 (h) x 1.00 (d)

Meet the Author

K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North Carolina at Wilmington, and Colorado State University. Prior to his academic career, Dr. Hoffman was actively involved in his family-owned golf course business, served as a distribution analyst for Volkswagen of America, and worked as a research analyst for the Parker Hannifin Corp. His current research and consulting activities are primarily in the areas of customer service/satisfaction and services marketing education. Dr. Hoffman has coauthored two other South-Western/Thomson Learning texts: Essentials of Services Marketing and Managing Services Marketing, both with John E. G. Bateson.

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Peter R. Dickson is the Knight-Ridder Eminent Scholar in Global Marketing at Florida International University. He was previously the Arthur C. Nielsen Jr., Chair of Marketing Research at the University of Wisconsin-Madison Nielsen Center for Marketing Research and the Crane Professor of Strategic Marketing at The Ohio State University. Dr. Dickson is heading up the NHCC/FIU Hispanic Market Research project, is the Academic Director of the Master of International Business, and is leading the launch of the Masters in Sales Management at the Chapman Business School, Florida International University. Dr. Dickson is the past Chairman of the marketing strategy special interest group of the American Marketing Association. He has won awards for his undergraduate and graduate teaching and four of his most recent academic papers have won national awards. He recently, co-authored with Dr. Tom Miller a paper that reviewed the impact of the Internet on market research. He has also written on the dubious origins of the Sherman Antitrust Act, a cornerstone of marketing law in the United States.

Patrick Dunne, an Associate Professor of Marketing at the Jerry Rawls College of Business at Texas Tech University, received his MBA and Ph.D. from Michigan State University and his BSBA from Xavier University.

In over 30 years of years of university teaching at Michigan State, Drake, Oklahoma, and Texas Tech, Dr. Dunne has taught a wide variety of marketing and retailing courses at both the undergraduate and graduate levels. In addition to authoring over a dozen retailing textbooks, he has published articles in many of the leading academic journals.

Professor Dunne has been honored with several university teaching awards and has an active involvement in professional training programs. He is also an active consultant to a variety of retailers and wholesalers.

Abbie Griffin earned her Ph.D. in management from the Massachusetts Institute of Technology, her M.B.A. from Harvard University and her B.S.ChE from Purdue University. She is editor of the Journal of Product Innovation Management, and serves as director of the Product Development and Management Association. She has received the 1997 Marketing Science Institute Best Paper Award, the 1993 John D. C. Little Best Paper Award, and the 1994 Frank M. Bass Dissertation Paper Award for "Voice of the Customer." Dr. G

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Table of Contents

Part One: THE MARKETING ENVIRONMENT. 1. Introduction to Marketing. K. Douglas Hoffman, Colorado State University. 2. Strategic and Marketing Planning. K. Douglas Hoffman, Colorado State University. 3. Marketing Ethics and Social Responsibility. Peter R. Dickson, Florida International University. 4. International Marketing. Michael R. Czinkota, Georgetown University. Ilkka A. Ronkainen, Georgetown University. Part Two: UNDERSTANDING THE MARKET. 5. Marketing Research and Information Systems. Peter R. Dickson, Florida International University. 6. Consumer Behavior. Jagdish N. Sheth, Emory University. Balaji C. Kirshnan, University of Memphis. 7. Business-to-Business Marketing. Michael D. Hutt, Arizona State University. Thomas W. Speh, Miami University-Ohio. 8. Marketing Segmentation and Target Markets. Penny Simpson, University of Texas-Pan American. Part Three: PRODUCT STRATEGY. 9. Marketings Role in New Product Development and Product Decisions. Abbie Griffin, University of Illinois - Urbana-Champaign. 10. Services Marketing. K. Douglas Hoffman, Colorado State University. Part Four: DISTRIBUTION STRATEGY. 11. Marketing Channels and Distribution. Bert Rosenbloom, Drexel University. 12. Retailing and Wholesaling. Patrick Dunne, Texas Tech University. Robert F. Lusch, Texas Christian University. Part Five: INTEGRATED MARKETING COMMUNICATIONS AND PRICING STRATEGY. 13. Integrated Marketing Communications: Advertising, Promotions, and Other MarCom Tools. Terence A. Shimp, University of South Carolina. 14. Personal Selling and Sales Management. Judy A. Siguaw, Cornell University. 15. Pricing Strategies and Determination. Joel E. Urbany, University of Notre Dame. Appendix A: Marketing Arithmetic.

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