Marketing Public Relations: The Hows That Make It Work

Marketing Public Relations: The Hows That Make It Work

by Rene A. Henry
     
 

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Marketing public relations is the comprehensive public-awareness program designed to increase recognition of an organization's product or service. It is used in the political arena to attract voters and in the corporate world to increase sales. This book explains the process of marketing public relations, including the use of resources and special distribution

Overview

Marketing public relations is the comprehensive public-awareness program designed to increase recognition of an organization's product or service. It is used in the political arena to attract voters and in the corporate world to increase sales. This book explains the process of marketing public relations, including the use of resources and special distribution services, the ways to enlist media cooperation in the campaign, the consideration in targeting specific markets, and the basics of planning and budgeting.

Product Details

ISBN-13:
9780813822075
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
01/28/2000
Edition description:
1ST PBK
Pages:
296
Product dimensions:
5.90(w) x 8.90(h) x 0.67(d)

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