Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach

by J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven Permut
     
 

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation—particularly in a time of limited resources. By using the proper marketing mix—of service, price, communication with customers and distribution—the appropriate solution to the diversity of problems facing the

Overview

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation—particularly in a time of limited resources. By using the proper marketing mix—of service, price, communication with customers and distribution—the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Product Details

ISBN-13:
9780275924997
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
11/17/1987
Series:
Praeger Series in Public and Nonprofit Sector Marketing Series
Pages:
238
Product dimensions:
5.91(w) x 9.45(h) x (d)

Meet the Author

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

eson /f John /i E.G.

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