Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach

by J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock
     
 

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's

See more details below

Overview

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Product Details

ISBN-13:
9780275924997
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
11/17/1987
Series:
Praeger Series in Public and Nonprofit Sector Marketing Series
Pages:
238
Product dimensions:
5.91(w) x 9.45(h) x (d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >