Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green / Edition 1

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green / Edition 1

by Yoram Wind
     
 

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ISBN-10: 1402075960

ISBN-13: 9781402075964

Pub. Date: 12/31/2003

Publisher: Springer US

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining,

Overview

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Product Details

ISBN-13:
9781402075964
Publisher:
Springer US
Publication date:
12/31/2003
Series:
International Series in Quantitative Marketing, #14
Edition description:
2004
Pages:
346
Product dimensions:
6.10(w) x 9.25(h) x 0.36(d)

Table of Contents

From the contents:
Introduction.- Bayesian Approach.- Multivariate Analysis.- Multidimensional Scaling.- Enabling Technologies.- Conjoint Analysis.- Reflections.- Future Challenges For Marketing Research.

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