Marketing Research: Methodological Foundations / Edition 8

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $7.86
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Hardcover)
  • All (20) from $7.86   
  • New (2) from $63.92   
  • Used (18) from $7.86   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2015

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

"New, Excellent customer service. Satisfaction guaranteed!! "

Ships from: Irving, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by


This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
Read More Show Less

Editorial Reviews

Organized around the stages of the research process, this standard textbook provides a balance of the qualitative and quantitative aspects of marketing research. Cases are supported by computerized data bases reflecting actual company situations and studies. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780030331015
  • Publisher: South-Western
  • Publication date: 5/11/2001
  • Series: Marketing Series
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 960
  • Product dimensions: 7.74 (w) x 10.86 (h) x 1.40 (d)

Table of Contents

Pt. 1 Marketing Research, the Research Process, and Problem Definition 1
1 Marketing Research: A Pervasive Activity 2
2 Alternative Approaches to Marketing Intelligence 27
Appendix 2A: Marketing Research Ethics 55
3 The Research Process and Problem Formulation 79
Appendix 3A: Bayesian Decision Theory 112
Pt. 2 Determine Research Design 143
4 Research Design 144
5 Causal Designs 190
Pt. 3 Design Data Collection Method and Forms 269
6 Data Collection: Secondary Data 270
Appendix 6A: Secondary Data 318
7 Data Collection: Primary Data 336
8 Data Collection Forms 396
9 Attitude Measurement 451
Appendix 9A: Perceptual Mapping 490
Appendix 9B: Conjoint Measurement 505
Appendix 9C: Psychological Measurement 525
Pt. 4 Sample Design and Data Collection 573
10 Sampling Procedures 574
11 Sample Size 628
12 Collecting the Data: Field Procedures and Nonsampling Errors 652
Pt. 5 Analysis and Interpretation of Data 735
13 Data Analysis: Preliminary Steps 736
Appendix 13A: Avery Sporting Goods 784
14 Data Analysis: Basic Questions 798
Appendix 14A: Hypothesis Testing 821
15 Data Analysis: Examination of Differences 837
Appendix 15A: Analysis of Variance 862
Appendix 15B: Analysis of Catalog Buying Data 883
16 Data Analysis: Investigation of Association 887
Appendix 16A: Nonparametric Measures of Association 921
Appendix 16B: Analysis of Catalog-Buying Data 937
17 Data Analysis: Discriminant, Factor, and Cluster Analysis 940
Appendix 17A: Analysis of Catalog-Buying Data 1021
Pt. 6 The Research Report 1079
18 The Research Report 1080
Epilogue 1114
Appendix A Cumulative Standard Unit Normal Distribution A-1
Appendix B Selected Percentiles of the X[superscript 2] Distribution A-2
Appendix C Upper Percentiles of the t Distribution A-3
Appendix D Selected Percentiles of the F Distribution A-4
Glossary G-1
Index I-1
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)