Marketing Research / Edition 1

Marketing Research / Edition 1

by Robert E Stevens, David L Loudon, Bruce Wrenn
     
 

View All Available Formats & Editions

ISBN-10: 0789015900

ISBN-13: 9780789015907

Pub. Date: 01/28/2001

Publisher: Taylor & Francis

Teach students the power of marketing with effective research strategies!

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on

Overview

Teach students the power of marketing with effective research strategies!

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results.

Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills.

Marketing Research offers all the course-planning extras you need, including:

  • thorough instructor’s manual
  • sample syllabus
  • research project tips, assignments, and forms
  • test bank with true-false and multiple choice questions
  • also available: 20-30 PowerPoint slides per chapter
Marketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

Product Details

ISBN-13:
9780789015907
Publisher:
Taylor & Francis
Publication date:
01/28/2001
Edition description:
Older Edition
Pages:
412
Product dimensions:
6.00(w) x 8.30(h) x 1.10(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >