Marketing

Marketing

by Richard L. Sandhusen
     
 

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Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly

Overview


Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.

Product Details

ISBN-13:
9780764112775
Publisher:
Barron's Educational Series, Incorporated
Publication date:
09/28/2000
Series:
Business Review Series
Edition description:
Older Edition
Pages:
559
Product dimensions:
6.00(w) x 9.00(h) x 1.12(d)

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