Marketing

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Hardcover)
  • All (9) from $1.99   
  • Used (9) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2008

Feedback rating:

(16023)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Good condition. Owner's name inside. Highlighting inside.

Ships from: Frederick, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2007

Feedback rating:

(9927)

Condition: Good
Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.

Ships from: Auburn, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2010

Feedback rating:

(1055)

Condition: Acceptable
SOME PAGE(S) MAYBE CREASED OR FOLDED AND/OR CURLED.

Ships from: North Las Vegas, NV

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2014

Feedback rating:

(83)

Condition: Good
0801606020 Item in good condition and ready to ship!

Ships from: aurora, IL

Usually ships in 1-2 business days

  • Standard, 48 States
$1.99
Seller since 2009

Feedback rating:

(23212)

Condition: Very Good
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(18954)

Condition: Very Good
Buy from the best: 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.39
Seller since 2009

Feedback rating:

(3638)

Condition: Good
01/02/1986 Hardcover Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.

Ships from: Valley Cottage, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$8.99
Seller since 2005

Feedback rating:

(180)

Condition: Very Good
Saint Louis, MO, U.S.A. 1986 Illustrated Hardcover First Edition {Fourth Printing} Very Good. No Jacket 4to-over 9?"-12" tall. "In MARKETING we have sought to capture the ... vitality of marketing for you, the reader. We have also tried to organize the field of marketing to make it not only exciting but also relevant and understandable. " This book has 747 pages and is illustrated throughout. Read more Show Less

Ships from: Minneapolis, MN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$11.99
Seller since 2014

Feedback rating:

(43)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
Page 1 of 1
Showing All
Close
Sort by

Overview

This market leading Principles of Marketing text is sold in two-year,four-year and graduate programs. This book is the students' first look into the world of Marketing. Using the active learning approach,the authors are preparing the students for the extraordinary marketplace they will be entering and learning about. The Fifth Edition focuses on creating customer value by providing exceptional knowledge,understanding,skills,decision-making tools,and support materials for both major and non-majors. From its introduction in 1985,Marketing has helped over 350,000 students and 2,100 instructors study and teach one of the most dynamic and challenging areas. Their innovative pedagogical approach,making the student the decision-maker,involves the student in the study of marketing and encourages them to think about their personal experiences as a consumer and by asking them to assume the role of marketing decision maker. Icons alert the reader to special topics including: customer value,global topics,technology,cross-functional,and ethical and social responsibility alerts.
Read More Show Less

Product Details

  • ISBN-13: 9780801606021
  • Publisher: Mosby, Incorporated
  • Publication date: 12/1/1985
  • Pages: 784

Table of Contents

Pt. I Initiating the Marketing Process
1 Marketing: A Focus on the Consumer 4
2 Marketing in the Organization: An Overview 30
3 The Changing Marketing Environment 56
4 Ethics and Social Responsibility in Marketing 88
Pt. II Understanding Buyers and Markets
5 Consumer Behavior 110
6 Organizational Markets and Buyer Behavior 138
Pt. III Targeting Marketing Opportunities
7 Collecting and Using Marketing Information 166
8 Market Segmentation, Targeting, and Positioning 194
9 Micromarketing, Information Technology, and Forecasting 222
Pt. IV Satisfying Marketing Opportunities
10 Developing New Products 252
11 Managing the Product 282
12 Pricing: Relating Objectives to Revenues and Costs 312
13 Pricing: Arriving at the Final Price 336
Appendix A: Financial Aspects of Marketing 366
14 Marketing Channels and Wholesaling 374
15 Physical Distribution and Logistics Management 402
16 Retailing 430
17 Promotional Process, Sales Promotion, and Publicity 462
18 Advertising 490
19 Personal Selling and Sales Management 516
Pt. V Managing the Marketing Process
20 The Strategic Marketing Process: The Planning Phase 546
21 The Strategic Marketing Process: Implementation and Control Phases 574
Pt. VI Expanding Marketing Settings
22 International Marketing 602
23 Marketing of Services 632
Appendix B: Career Planning in Marketing 656
Cases 676
Glossary 717
Notes 733
Author Index 759
Company and Product Index 767
Subject Index 775
Credits 789
Read More Show Less

Customer Reviews

Average Rating 3.5
( 3 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(1)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 6, 2014

    No text was provided for this review.

  • Anonymous

    Posted August 19, 2013

    No text was provided for this review.

  • Anonymous

    Posted September 29, 2012

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)