Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition

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More About This Book

Overview

Praise for Marketing Shortcuts for the Self-Employed

"I've been successfully self-employed working a three-day week from my home office since 1971 and earning more than I did as senior vice president for the largest advertising agency on earth. If only I had read Patrick Schwerdtfeger's brilliant Marketing Shortcuts for the Self-Employed before I started! I would have earned more money working fewer hours. I didn't do it, but you can, and I highly recommend that you do. I consider it mandatory reading for the twenty-first century."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing," author of the Guerrilla Marketing series of books

"This is a zero-fluff book. The three- and four-page chapters avoid all the unnecessary discussions and cut straight to the action: where's the opportunity and how do we capitalize on it?"
—Christine Comaford, author of Rules for Renegades

"To be successfully self-employed, one must master marketing, especially web marketing. Patrick and I share a passion for those sneaky little tricks that deliver huge results. This is the ultimate guide to sneaky web marketing tricks that work!"
—Jim Horan, author of The One Page Business Plan

Product Details

  • ISBN-13: 9781118014202
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/7/2011
  • Edition number: 1
  • Pages: 257
  • Sales rank: 311,444
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Patrick Schwerdtfeger has spent his life starting and building small business ventures. He is an award-winning speaker, presenting keynotes, workshops, and seminars on cutting-edge marketing strategies for entrepreneurs. He is the founder of the Entrepreneur and Small Business Academy, one of the nation's largest entrepreneur communities. Hundreds of small businesses and self-employed professionals have used his strategies to build their online identities and develop new businesses using online channels.

Table of Contents

Acknowledgments.

PART ONE DEFINE YOUR BUSINESS MODEL.

Chapter 1 Introduction.

Chapter 2 Develop Expertise.

Chapter 3 Belief Systems.

Chapter 4 Problems + PAIN = Profit.

Chapter 5 Value Proposition.

Chapter 6 Elevator Pitch.

Chapter 7 Target Market.

Chapter 8 List of Prospects.

Chapter 9 E-mail Distribution Lists.

Chapter 10 Write a Business Plan.

PART TWO PLAN YOUR INTERNET PRESENCE.

Chapter 11 Google Codes and Alerts.

Chapter 12 Keyword Ideas.

Chapter 13 Keyword Research.

Chapter 14 Positioning Statement.

Chapter 15 Website Sales Function.

Chapter 16 Website Cornerstone: Focus.

Chapter 17 Website Cornerstone: Depth.

Chapter 18 Website Cornerstone: Value.

Chapter 19 Website Conversation.

Chapter 20 Expand the Frame.

Chapter 21 Categorize Your Content.

Chapter 22 Beginner Content = Trust.

Chapter 23 Intermediate Content = List.

Chapter 24 Advanced Content = Revenue.

Chapter 25 Killer Sales Copy.

PART THREE BUILD YOUR WEBSITE AND BLOG.

Chapter 26 Website Development.

Chapter 27 The Blogosphere.

Chapter 28 Negative Comments.

Chapter 29 SEO: Keyword Saturation.

Chapter 30 SEO: Inbound Links.

Chapter 31 SEO: Surrogate Homepages.

Chapter 32 SEO: Diagnostic Tools.

Chapter 33 Google Analytics.

Chapter 34 Understand Analytics Data.

Chapter 35 Making Sales Online.

Chapter 36 Website Shopping Cart.

Chapter 37 Outsource Basic Tasks.

PART FOUR POPULATE INTERNET PROPERTIES.

Chapter 38 Internet Directories.

Chapter 39 Blog Directories.

Chapter 40 Outbound Links = Currency.

Chapter 41 Subscribe to Top Bloggers.

Chapter 42 Interviews and Guest Bloggers.

Chapter 43 Blog Carnivals.

Chapter 44 Conversations Are Markets.

Chapter 45 Social Bookmarking.

Chapter 46 Online Branding.

Chapter 47 Optimize Google Places.

Chapter 48 Leverage Yelp for Business.

PART FIVE ATTRACT QUALIFIED PROSPECTS.

Chapter 49 Understand the Process.

Chapter 50 E-mail Marketing.

Chapter 51 Start a Podcast.

Chapter 52 Publish Articles Online.

Chapter 53 Post on Blogs and Forums.

Chapter 54 Post on Yahoo! and Amazon.

Chapter 55 Online Classified Advertising.

Chapter 56 Pay-Per-Click Advertising.

Chapter 57 Write a Press Release.

Chapter 58 Start a Group or Club.

Chapter 59 Event Marketing Strategies.

Chapter 60 Product Launch Formula.

Chapter 61 Build Massive Credibility.

PART SIX LEVERAGE SOCIAL MEDIA.

Chapter 62 Social Media Mantras.

Chapter 63 Social Media Integration.

Chapter 64 Twitter: Share Tips.

Chapter 65 Twitter: Search Keywords.

Chapter 66 Twitter: Incentivize Interaction.

Chapter 67 LinkedIn: Precision E-mails.

Chapter 68 LinkedIn: Profile Basics.

Chapter 69 LinkedIn: Google Ranking.

Chapter 70 LinkedIn: Pimp Your Profile.

Chapter 71 Facebook: Facilities.

Chapter 72 Facebook: Communication.

Chapter 73 Facebook: Biggest Opportunity.

Chapter 74 Facebook: Places and Deals.

Chapter 75 YouTube: Viral Content.

Chapter 76 YouTube: Demonstrate Expertise.

Chapter 77 YouTube: Video Promotion.

Chapter 78 Social Media Monitoring.

PART SEVEN CONCLUSIONS AND EXECUTION.

Chapter 79 Wow Your Audience.

Chapter 80 Consistency Wins.

About the Author.

Index.

Customer Reviews

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  • Posted July 8, 2011

    Best online marketing book ever!

    Since starting my home business, I've been reading and implementing at least one marketing book every three days. When I checked this book out from the library, I couldn't take enough notes! Every short chapter is clear and powerful, and includes action steps. I had to go out and buy the book outright. This book has changed the way I think about marketing, and it couldn't have come soon enough. Thanks, Patrick!

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